Lineker’s Goalhanger Crowned UK’s Fastest-Growing Business

Gary Lineker’s podcast production company Goalhanger has been named Britain’s fastest-growing business, capping a remarkable rise that’s seen the former footballer become an unexpected media mogul.

The Sunday Times 100 ranking placed Goalhanger at the top spot after the company posted annual sales growth of 74.2% over its latest financial period. Sales reached £29.1 million in the year ending June 2024, up from £16.7 million the previous year.

From Football Pundit to Podcast Powerhouse

Lineker launched Goalhanger in 2018 alongside his former BBC colleague Tony Pastor. What started as a side project has transformed into Britain’s leading podcast producer, churning out hit shows that range from history to current affairs. The company now employs 82 staff members, a significant jump from just 45 employees two years ago.

The Rest Is Politics, co-hosted by Alastair Campbell and Rory Stewart, remains Goalhanger’s flagship production. It consistently ranks among the UK’s most-downloaded podcasts. And that’s not all. The company’s portfolio includes The Rest Is History, The Rest Is Entertainment, and multiple football-themed shows.

Revenue Streams Beyond Downloads

Goalhanger’s success isn’t just about listener numbers. The company has diversified aggressively, launching live tours that sell out theatres across the country. Merchandise sales add another revenue stream. So does licensing content to international markets.

But the real money comes from advertising. Premium brands are clamouring to reach Goalhanger’s affluent, engaged audience. That’s driven advertising rates well above industry averages.

A company spokesperson said: „This recognition reflects the incredible hard work of our team and the loyalty of our listeners. We’ve built something special by focusing on quality content and authentic voices that people trust.”

Lineker’s Dual Success

The Goalhanger achievement comes whilst Lineker continues his high-profile role as BBC’s Match of the Day presenter, reportedly earning £1.35 million annually from the broadcaster. Yet his business ventures now potentially eclipse his broadcasting income.

Industry analysts value Goalhanger at approximately £50 million. That’s a stunning return on what started as a modest investment in recording equipment and hosting fees.

The podcast market shows no signs of slowing. Goalhanger plans to launch at least six new shows over the coming year, targeting gaps in the market from science to sports beyond football. International expansion, particularly into the US market, sits high on the company’s agenda.

For Lineker, it’s vindication that his instincts about podcasting’s potential weren’t misplaced. Five years ago, sceptics questioned whether Britain’s podcast market could sustain a major production company. Today, Goalhanger’s growth figures provide the answer.